New TV Ad for Winner BingoSunday, 28 July 2013 | Written by Carol Dian
Winner Bingo is already an established brand within the online bingo market and their TV advertisement campaign is only going to strengthen their position. The site was launched in 2012 and provides a comprehensive bingo offering, giving their players the choice of 75 ball, 80 ball and 90 ball bingo games. As well as this, more modern versions of the game such as Speed Bingo and Pattern Bingo are on offer. If the bingo games aren’t enough to keep you interested, there is a selection of mini games which can be played without even leaving the bingo room.
The extensive choice of bingo games is supported by an impressive selection of promotions. There are several promotions and bonuses on offer to Winner Bingo players every single day. To keep things fresh, the site often adds new offers to their site and removes the old ones.
If you were not previously aware of all that Winner Bingo has to offer, you certainly will be after their TV advertising campaign gets in full swing. Instead of focusing on the features of the site mentioned above, they have chosen to promote their new mobile platform. Mobile gaming is on the rise and most bingo brands are doing what they can to scoop up new players as they make the transition to playing on their mobile device.
The advert shows a woman standing at a bus stop, alongside four other strangers, minding their own business. The woman is quietly playing bingo on her phone before erupting to life with an extreme, celebratory dance routine – she has obviously just won the big jackpot prize. It is the hilarious dance the woman does which makes the advert so funny. In the end of the video, it flashes back to the woman, who is still dancing after her bus has been and gone.
This advert is so well designed that it will capture the attention of anyone who watches it. If they really push this advert and put in front of the eyes of many people across the nation, it will have a significant effect on Winner Bingo’s brand awareness, giving them a strong advantage in this ultra-competitive market.
Although the online bingo market has been surging over the past few years, there are not many sites seen to be advertising via television. Foxy Bingo has been using television as an advertising medium for years and this has been very beneficial to the bingo provider. When thinking of Foxy Bingo, most people picture a fox on a purple background.
Another major player in the bingo market using television to capture a larger audience is Jackpot Joy. Barbara Windsor, ‘The Queen of Bingo’, has become the face of the brand and they have released numerous adverts promoting the brand. In their latest video, she emerges from behind a curtain in front of a crowd of people talking about the games and promotions on offer.
With Winner, Foxy and Jackpot Joy now all using TV as a way of reaching the masses, it won’t be long until other sites follow site.