Spotlight on 15 NetworkWednesday, 5 June 2013 | Written by Rachel Collins
There are several online bingo networks that provide the software required to power a plethora bingo websites. Regular players be familiar with providers such as Dragonfish, Gamesys, Cozy Games and Microgaming, these entities having been dominant in the market for years. However, 15 Network is the new kid on the block and currently shaking things up.
Launch of the Network
15 Network is one of the newest players among online bingo networks, having only been launched in 2011 by 15 Marketing. Among the first bingo websites to be launched on 15 Network were Lights Camera Bingo, Showreel Bingo and Zingo Bingo. These sites inspire a number of players to join because of their unique graphics, brand image and general freshness.
The success of the first three bingo sites led to a new wave of sites in 2012, with Bingo Clubhouse, Charity Bingo, Cheers Bingo and Rovers Bingo swelling the ranks to seven sites. Spice Bingo was the next to join the roster in spring 2013 and was closely followed by Rap Chic Bingo a couple of weeks later. As of June 2013, 15 Network boast nine UK bingo websites and is shaping up nicely.
The Appeal of 15 Network Sites
A common trait among the site on the network is imaginative branding, which is in stark contrast to the ocean of unimaginative Dragonfish bingo sites. Each of the 15 Network sites has a clear message to give its players. Furthermore, the sites perform well because there is minimal overlap between the theme of the sites – barring Lights Camera Bingo and Showreel Bingo. Players that register with the sites do so on the rationale that they haven’t experience 15 Network before. They get to discover a new online bingo experience and diversify.
15 Network is partnered with Jumpman Gaming Group for the provision of software its sites. As a result, they get to offer players 90-ball and 75-ball bingo games as well as an array of instant games. Among those there are casino games, online slots and scratch cards.
Promotional quality is a key determinant of whether a network will succeed or not. Most of the bingo networks share their promotions, but not all are successful in doing so. 15 Network’s approach combines regular promos with new additions each month. This is another way in which the sites stay fresh, which, coincidentally, appears to be the best word for describing 15 Network.