Moon Bingo Had a FaceliftThursday, 31 October 2013
Moon Bingo’s website has recently undergone a complete redesign. The new look is definitely more in keeping with modern web design styles, with a more open and minimalist layout. One thing which has remained very similar to the previous design is the colour scheme. This was essential as it stays consistent with the existing brand image, and it still easily recognised by its regular players. If the site completely changed its branding, it would run the risk of losing players with which it has built up a loyalty.
The new homepage is really impressive, with a huge image banner right across the middle of the screen. The banner promotes their generous welcome deal, in which players can receive £20 free on a deposit of just £10. On the banner, you’ll see a couple driving down a country road in a convertible, with bingo balls emanating from the vehicle. The woman appears to have just won a bingo jackpot as she is reaching for the skies in celebration.
The homepage also shows a number of recent winners at Moon Bingo. This is a bright idea for a bingo site as it shows potential players the potential that you have of winning at Moon Bingo. Some of the current recent wins go as high as £5,000!
The new layout definitely makes the navigation process easier. All of the headings are clearly listed across the top of the page, wherever you are on the website. This means that players can easily find their way around in just a couple of clicks.
All in all, the new design has significantly improved the appearance of the site. Within an industry as busy as online bingo, it is essential that your site does not look poor in comparison and Moon Bingo has definitely avoided that.