Bingo Sites Must Know Their AudienceFriday, 24 December 2010 | Written by Tami Bayliss
Bingo.com holds one of the most attractive names within the online bingo world - and this should have ensured their success, right? Well, not so right. Despite the ideal Bingo.com name, 2010 has not been a good year for Bingo.com. The site can trace its problems to their former bingo platform provided by part-owner Unibet. It seems like British players were less than thrilled with the Unibet platform which catered more to diverse European players. The bonuses and promotional events contained within the Unibet platform were less than ideal, and British players left the site in droves.
Management at Bingo.com has now moved to stem this loss of players by switching to the platform provided by Virtue Fusion - a bingo platform already proven to be popular with UK based players. Hopefully for Bingo.com, this switch has not come too late. The UK online bingo space has become highly competitive, and to remain viable a site must offer promotion events, free bingo and include social media and other tools to promote community on their site.
Bingo sites today must also offer players attractive bingo bonuses in order to attract new members as well as keep existing ones. Bingo.com is currently offering a £3 no deposit bingo option - which isn't bad but hardly towards the top of the heap. Ideally, they increase this amount if they desire to make up for ground lost during 2010. We'll keep an eye on the Bingo.com site to see what changes ensue now that they are switching platforms.