Bingo.com Marketing BoostWednesday, 28 November 2012 | Written by Tami Bayliss
Bingo.com is going from strength to strength and this is witnessed in the fact that its revenues have been increasing sharply in every quarter. Based in Anguilla, the company has gone from losing money in the last financial year to significant profits in this year. So what is making them so successful? The company thinks that it is due to their clever marketing.
There is no doubt that in any company, a good marketing strategy can have a very positive effect on revenues as it encourages customers to engage more with the brand. In the case of this online bingo house, the virtues of the game are being extolled to customers non-stop to keep them curious and persuade them to register with the casino.
They must be doing something right because in the last two quarters, they have pulled in almost half a million pounds. Bingo is very popular in the UK market, and Bingo.com is capitalising on this by encouraging more and more players to visit their site. The results have been awe inspiring, and this site is quickly becoming more and more popular amongst online gamers.
One could argue that one of the reasons for its newfound popularity is that it is converting the offline bingo market to online bingo players. While there are no statistics to back up this claim, there is also no evidence showing that the site has encouraged players from others sites to make a switch to theirs. The logical assumption is that more people are being encouraged to enter the digital space.
As for the future of Bingo.com, it seems that they cannot put a foot wrong and there are likely to be many more successes awaiting this digital bingo site, if they can keep their marketing strategy aligned with what customers want.